You neglected harvey comics.
Various harvey titles (mainly casper & richie rich ones) and archie comics were neck & neck when I was growing up, but I think harvey just barely edged out archie.
The only time I got any marvel comics was when I got one of those random bagged 4 for $1 ones. While I've always been a big fan of spiderman, I despised marvel comics especially & "serious" comics in general because of the publishers' money-grubbing tactics of forcing you to buy 40 issues each, of 12 different titles each, of 20 different & unrelated heroes/groups, just to get one story. I swear, all the issues of spiderman that I saw back in the 80s had far more "see incredible hulk #xxx" and "continued in x-men #xxx" than actual current content.
Now, if you're talking about stories/characters rather than actual comic publications, then it'd probably be DC, with marvel as a close second. I was a big fan of the 60s batman show, the superfriends show, and the filmation batman cartoon, as well as the 50s superman show, a vaguely remembered 80s superman cartoon, and the wonderwoman show. I was also a big fan of spiderman (there was the classic 60s cartoon, the 70s live action show, the 80s solo cartoon, the spiderman & friends cartoon from the same timeframe) and the incredible hulk (the live action show & the 80s cartoon).