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I wasn't much of a fan of Dan Dare - always seemed to be the poor mans Flash Gordon/Buck Rogers, but I read 2000AD for a while (with Judge Dredd, Rogue Trooper, ABC warriors and so on). Modesty Blaise was probably 'too old' for me as a kid - I much preferred the 4 colour superhero stuff (heh, even though much of what I read was black and white reprints and in the 70s I was a fan of anything John Buscema did for Marvel so a lot of other stuff didn't get a look in). There was a character called 'King Cobra' knocking about in the late 70s/early 80s in a British comic called 'Hotspur' who I liked. The art was great on that. Though they worked for peanuts, a number of British Comic book artists were really very good. Saying that, I can't imagine too many American artists made more than a reasonable living from their craft unless they actually created the characters.
With regards the Fly, there seemed to be a couple of different characters knocking about (was 'Fly Man' the same?) Wikipedia coughed out this from a search:
http://s11.postimage.org/4qi1tmncz/Adventures_of_the_Fly_no_1.png
And I think that's the one I read, though as mentioned, in the digest books with a few other characters. Another one was 'The Shield'? That rings a bell... *shrug*
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One of my Irish relatives living in London gave me a year subscription to "Beano" when I was seven or eight but other than Dennis the Menace and the Bash Street Boys (something like that anyway) I don't remember much else that appeared there. I've subsequently learned a little about British comics and I have seen an episode or two of King Cobra, Adam Eterno, Rubberman, Billy the Cat, the Spider, Hookjaw, Darky's Mob, and a few other odds and ends but I don't really know that much about British comics from the 60s, 70s, and 80s. I've also not seen that much of the Marvel UK stuff that was created by British artists; for a time, an Avengers reprint book was using three page Hulk stories as filler back in the 80s, and I saw odds bits of a captain Britain story but that's about it. Ironically, British comics writers have had an enormous presence in American comics for over a decade (and not always in a good way) and I know very little of the work that established them.
The Fly went through several distinct periods. He started out as an orphan child who was given his powers by a being of "the Fly World" which was obviously in another dimension. Initially, he turned into an adult when he rubbed his fly ring, but after just a few issues, he was suddenly presented as an adult lawyer. He also met Lancelot Strong,who was one of the characters named the Shield he met at different points in his career (the son of the original Shield was also one of the Mighty Crusaders). He operated solo for awhile, then acquired a female partner, Fly Girl, who was a well known actress in her other identity, had a long serial adventure with many of his enemies who had banded together as the Anti-Fly League, then gained an additional power or two and became "Fly-Man," and finished up his career as a member of the Mighty Crusaders. Archie comics phased him and the Crusaders out, then brought them back every other decade briefly for a time, once as barely recognizable versions of themselves in the 90s. Archie is currently trying a new new version of the Crusaders as an online comics with mixed results from what I've read. The Fly isn't a public domain character but some of the Crusaders, including the Shield, were originally golden age characters whose adventures from that era are now in the public domain. Check out Pep Comics under MLj/Archie for Shield stories and you might want to read some stories of other characters like the Black Hood, Steel Sterling, the Comet, the Hangman, and so on. There's a tremendous amount of comics material here and it is growing every day. Unfortunately, DC and Marvel material aren't in the public domain, but I wouldn't be surprised if you found a few things you have seen before, including a few British books that reprinted American material.
It's late, and I'm tired, so I'll pick this or another thread up tomorrow.