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Mary Marvel Club

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BobS:

--- Quote from: Yoc ---Interesting coincidence here -
I happened to save some Mary Marvel Club scans from the Pop Culture site IIRC.
Here you go!

(CLICK on THUMBNAIL to see full size images)

http://a.imageshack.us/img832/808/194546marymarvel00envel.th.jpg

http://a.imageshack.us/img52/1221/194546marymarvel01fancl.th.jpg  http://a.imageshack.us/img844/8336/194546marymarvel02badge.th.jpg


--- End quote ---

Why are Blue Beetle, Green Mask, Green Lama, and the Bouncer listed with the Fawcett comiics in the Mary Marvel Club letter?????

Yoc:
Good eyes Bob.
That IS an interesting question.

John C:
Hm.  I know I've seen books with a Mechanix Illustrated advertisement "hosted" by Captain Marvel.  Maybe this was part of some kind of cross-promotion scheme?  Something along the lines of, "we'll mention your books to our fan club members if you give us a cut rate on space," maybe.  I know there were a variety of ad consolidators (think along the lines of banner rotators for web pages, today, but for print), so this could be extremely complicated, even if it's traceable.

JVJ (RIP):
Well, Mechanics Illustrated makes sense on the list as it was published by Fawcett, John,
as were most of the other titles. But Green Mask, Blue Beetle, Green Lama and Bouncer certainly were not. As Yoc said, a VERY interesting question...

(|:{>

John C:
Sorry, I zoned out while I was typing that.

What I meant to point out was that I've seen those ads (Mechanix) run in at least a handful of books not published by Fawcett.  Since that seems like it'd be objectionable to me (we interrupt your superhero story with a better-drawn advertisement with a more popular superhero to sell something from another company!), it seems like there'd be more to such a deal.

After all, there aren't too many conditions where it makes sense for Fawcett to run ads in books much less read than their own OR for those smaller companies to fill the spot, unless there's more to the deal.

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